Internet advertising and media marketing are most successful when risks are taken by companies that stretch the boundary. This includes new technology like GPS targeted marketing since it helps to customize the advertising campaign. People take note when images grab their attention and search the internet according to CEO Lori Senecal. This kind of advertising is basically the same as outdoor advertising in the respect there can be events using promotional and marketing using social media where the advertising can be creative and break away from other marketing with big returns. This is because images and content can be used, plus it can be interactive with potential customers using the messenger feature. Geo-targeting can be used to send custom marketing posts in accordance with the brick and mortar business.
Mobile advertising is another part of this kind of strategy since most people have smartphones and many use them to shop frequently. According to Campaign Live, the revenue from this advertising is consistently going up and it is estimated that most people spend up to 25 percent of their time on their cell phones. Mobile advertising can reach all ages and the ads can be short since this is not regular advertising and with people on the go all the time a short spurt of ads that catch the eye.
The revenue from internet advertising is in the $60 billion-dollar range and growing. Companies not taking advantage of these avenues are missing out on successful advertising campaigns.
This kind of business advertising and increased revenue has been highlighted by Lori Senecal as the CEO of Crispin, Porter & Bogusky LLC in 2015. In 2014 Ms. Senecal was named one of the women to watch after having won the Quantum Leap award at the Game Changer Awards. Prior to joining the company in 2015, she was a CEO of MDC Partner Network and president of McCann, NY. Lori moved to Kirshenbaum Bond Senecal Partners becoming CEO and president. View Lori’s bio on About.me.
She has become a mentor to other business women and spoken at the 3% Conference (https://www.youtube.com/watch?v=NjY-yKuLlcw) that focuses on bringing the number of women creative directors up to at least 11 percent.
Follow Lori: https://lorisenecalofficial.tumblr.com/